Seth gordin believes that people who can spread an idea wins, like how people knew nothing about sliced bread and when it first came out the idea went no where but, wonder came along and learned how to spread the idea and they made a whole lot of money on there way of spreading the idea of sliced bread off a simple idea of like pre slicing bread. He also shows a web site about how there is a magazine that has 200 pages about water. Things that last are things that are remarkable, things that are about to re market and that are the things that will last. also making average things for the average people becasue there is more average people, but average people are not listening its the lower people that you need to try and sell to becuase they are listening they are looking for the deals and they want to be noticed. So in conclusion you have to be able to be on the fringe you have to be able to try something new, safe is risky. people notice things that are new, so do things that are remarketable.
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