
Charity: people don't feel as guilty spending money because you feel like you are helping a cause when you put your money towards charity its not a selfish thing to do, it makes it feel like you are putting money towards the care and needs of other instead of yourself. So if you say for BMW that 5% of sales will go to a certain charity the buyer might not feel so guilty becuase they feel like they are giving back to society.
Internet: when you spend your money over the Internet you don't feel as bad because there is no one sitting there watching and judging you and you don't really ever have to watch your money be spent or have to swipe a card its all just you writing down you code. you don't get a receipt or swipe a card, or even put down cash so you don't feel like your really spending anything. So if BMW makes it so when you buy a car or car parts you could do it from your own home they would not have to have the people have to guilt of having to do it at the dealership.
Internet: when you spend your money over the Internet you don't feel as bad because there is no one sitting there watching and judging you and you don't really ever have to watch your money be spent or have to swipe a card its all just you writing down you code. you don't get a receipt or swipe a card, or even put down cash so you don't feel like your really spending anything. So if BMW makes it so when you buy a car or car parts you could do it from your own home they would not have to have the people have to guilt of having to do it at the dealership.
Novelilty shopping: People dont feel as bad about buying things when ther are being soild for a limited time only, instead of buying things that could be there for a long time. So if BMW was to say that they were going to have a certain car for only a certain amount of time, people would not feel so bad about it because they would think that would be there only chance to get it, and if you make the car sound good enough people will think they need it, so they wont feel bad getting it.
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