Good to Great

Level Five Executive:
First who,then what:
First who, then what practical principles:
Confront the brutal facts:
Remember the stockdale paradox:
The hedgehog concept:
BHAG:

Ray Kroc

Ray Kroc was the owner of McDoanlds the biggest fast food restaurant in the world. He grew up in chicago, he quit school at a young age to become a ambulance driver for world war 1 but by the time his training was down Ray never got to see any battle. as Ray got older he sold milkshake machines and met the Mcdonald brothers. Later in his life he bought the Mcdonald franchise off of the brothers and started his own Mcdonald's all over Ameriaca evenentualy puting McDonalds all over the world. In His life he got married a few times and had a few kids. In his later years he bought a baseball team the San Diego Padres. He died in 1984 of heart failure.

Orville Redenbacher

He was the creater of Orville Redenbacher popcorn, he was born in 1907- 1995 he grew up selling popcorn at a young age and grew up to open his on franchise of porncorn. He started some of the style of unpoped popcorn.

Tim Ferriss

Tim Ferris made a business on writing a book called four hour work week, it is a way of making lots of money with not having to do much work at all. He goes around spreading the information of his book in blog camps in different placed around the world. He has made lots of money by teaching other people how to make lots of money. I personally didn't like his blog very much because i didn't get much out of it but obviously some people do or he would not be making any money, but his blog just doesn't really apply to my lifestyle right now.

Fighting back against shoppers guilt

Charity: people don't feel as guilty spending money because you feel like you are helping a cause when you put your money towards charity its not a selfish thing to do, it makes it feel like you are putting money towards the care and needs of other instead of yourself. So if you say for BMW that 5% of sales will go to a certain charity the buyer might not feel so guilty becuase they feel like they are giving back to society.

Internet: when you spend your money over the Internet you don't feel as bad because there is no one sitting there watching and judging you and you don't really ever have to watch your money be spent or have to swipe a card its all just you writing down you code. you don't get a receipt or swipe a card, or even put down cash so you don't feel like your really spending anything. So if BMW makes it so when you buy a car or car parts you could do it from your own home they would not have to have the people have to guilt of having to do it at the dealership.

Novelilty shopping: People dont feel as bad about buying things when ther are being soild for a limited time only, instead of buying things that could be there for a long time. So if BMW was to say that they were going to have a certain car for only a certain amount of time, people would not feel so bad about it because they would think that would be there only chance to get it, and if you make the car sound good enough people will think they need it, so they wont feel bad getting it.